Let's say you have a blog: a great, magnificent blog. However, you are looking to turn this blog into an even more magnificent asset. You want to turn your passion, your blog, into something more.
Wherever you are with your blog, we are here to help! The Blogging MBA is exactly what are you are looking for.
This is a comprehensive blogging course: it is made up of five core courses, spread over eight weeks.
At the end of each week, you will have a quiz to complete that assesses what you have learnt so far. Example topics include how to analyse your About Page, create a wowing media kit and develop a one month content strategy.
In the revision weeks of the course, there will be a live Q&A with your community manager, who will be on hand to answer any questions you have about the course.
The final week of the course includes one final assignment to choose among three options.
the group is relatively small (only 30 people each round), this means you can get to know your pals very well. You'll be added to a dedicated support group. There is also the option of having an accountability buddy to keep you on track throughout the course with articles, tools, daily motivation and accountability checks from your fellow course mates and a dedicated community manager.
This is the bread and butter of blogging: build your blog and brand from scratch. The first week of your course starts with the basics; from getting the most out of Wordpress and making your blog user-friendly, to understanding and installing plug-ins like Co-schedule and Disqus. By using simple tools like these, your blog will improve significantly in a short amount of time.
Social media is the biggest and most effective tool you can use when trying to get the word out about your blog. But how do you use it effectively? In the second week of the course, you will learn the Instagram basics: how to take pictures with personality, the main Dos & Don’ts, and how to use scheduling tools in order to make your life easier. We also cover how to use Pinterest to increase the amount of traffic diverted to your blog, and how to use Twitter to engage with like-minded people and grow your audience.
Approaching brands to work with can seem daunting, and knowing how to price yourself correctly can be tough.This week, we explain the key aspects you need to take into account when you start working with brands and pricing yourself. We also cover how to use google analytics to your advantage, how to pitch yourself to brands, what to do if you are approached by a brand, and how to design and send out a newsletter.
After three intensive weeks, we give you a breather so you can recap and go over any areas you need to pay extra attention to. We’ll send you an email mid-week summarising the most important components of the first three weeks. Your community manager will also be available throughout the week to answer any questions you have about the course so far, and to give more in-depth feedback on assignments should you require it.
Now is the time to put everything you have learned so far into practice. The final section of the course covers how to stand out from the masses and monetise your blog. Starting with an in-depth lesson on accounting and taxes from a tax expert for creatives, we cover everything you need to know about turning your blog into a business. Whether you plan to create a course, a challenge or an ebook, this course explains the anatomy of a landing page and how you can use it to share and promote your product.
Now that you are armed with an epic creative skill-set, you are almost ready to start contacting brands, promoting your products and sharing your killer content. But first you need to put on your student hat and revise, revise, revise! We encourage you to revisit each section of the course and recap the basic elements of each one, so that you are fully prepared for your final assignment of the course next week.
The final assignment is comprised of questions on everything you’ve learnt from the entire course. We check the knowledge you’ve acquired on everything from how to use social media to grow your audience, to the best ways to monetise your blog. If you pass the course, you will be awarded with a PDF certificate of achievement and pro-blogging badge to show for your hard work.
I really enjoyed being part of the MBA. It's so useful to get feedback on what we've done - it's reassuring to know your on the right lines or to get suggestions on how to improve.