Content MBA Library

The Content MBA Library is designed to give you all the tools you need to take your content to the next level.

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The Content MBA is a self-contained library designed to give you all the tools and expertise you need to take your content to the next level.

With over 150 videos, checklists and worksheets, this library covers all topics around content creation, working with brands and launching your own products.

Whether you are an audio learner, or you prefer to do interactive exercises, the MBA has got just what you need.

"Joining the HBC Academy has been one of the best decisions I have made. The topics are all so relevant, well-presented and full of great suggestions. I absolutely love the networking too. For me, it feels so real, being part of this amazing community where networking happens from home."

- Katerina, the Mediterranean Dietician

We have all seen magnificent online courses, promising you the Holy Grail of blogging.

Well, we are realists and we know what a busy bee you are.

Rome wasn't built in a day, and neither are great brands.

This is why we condensed all our knowledge into simple, actionable lessons that - wait for this - you can access at any time. Forever.


Some of the things you'll learn from our library

  • How to design, create and market your first eBook (with insider tips from published authors like David Bez from Salad Pride and Nadia Damaso from Eat Better, not Less)
  • The most effective strategies to engage on Twitter and create meaningful relationships with brands
  • Two methods on how to price your services, create your first media kit and work with clients
  • How social media is helping influencers in the fitness industry to share their message
  • Simple ways to improve your Instagram game and how to create your own Instagram etiquette
  • What you need to know when launching your food brand with Made by Margie and Sophie from Dust Granola
  • Why you need to master SEO and how Google Analytics can help you becoming an influencer
  • Simple exercises to create an irresistible brand and craft your style guide
  • Learn how to setup your Wordpress blog and choose the most appropriate plugins for it
  • The best ways to create and launch your new product
  • How to use over 30 tools and resources to create your products
  • What a landing page is, its function and how to create one that kicks butt
  • How to design and create a successful eBook and self-publish it
  • The best platforms to publish your product on and how to price your products

I have loved being a part of the Health Bloggers Academy. I highly recommend it to anyone who is starting out as a blogger or a social media influencer. Its got all the hacks, strategic tips you need to enhance your digital presence and take your blog and feed to the next level.

Jia from Wandering for Wellness

Scared of not being able to keep yourself accountable?

Don't worry, we've thought of that too!

  • You'll receive fortnightly emails highlighting one of our courses in the library. The email includes a highlight of the most popular lessons, as well as related articles from the HBC magazine.
  • For each section, you'll have 5 to 10 minute videos to support you in your blogging journey. Example topics include how to analyse your About Page, create a wowing media kit and develop a one month content strategy.
  • The blogging MBA library also includes exclusive interviews with brands and influencers, which you will find in our bonus module.
  • Each month we update the Library with new lessons and updates from the industry. Yes, you are welcome.



Learn how to work with brands

This course explains the key aspects you need to take into account when you start working with brands and pricing yourself.

Approaching brands to work with can seem daunting, and knowing how to price yourself correctly can be tough.

By the end of this course, you will be starting to charge brands for sponsored content, and have a sparkling media kit that potential collaborators will not be able to say no to.

This course will shed light on how to use Google Analytics to your advantage, how to pitch yourself to brands, what to do if you are asked to negotiate prices, and how to design and send out a newsletter using a few selected platforms, depending on your expertise.

Are you overwhelmed or stressed out by social media? If so, take a deep breath.

The more you practice posting consistently on social media, the more routine it gets and the faster it goes. Together we'll talk about implementing your social accounts, creating a social media calendar and start tracking your progress.

By having (and growing) your online presence, you’re opening your blog up to new clients, collaboration opportunities and media attention.

This is why we'll show you how to track your growth and what to focus on.

We'll also spill the beans about 15+ tools for social to make your life simpler. The workshops in this course highlight the importance of social media in the fitness industry, and how you can use social media to monetise your blog.

Learn how to Harness the Power of Social Media including...

  • How to successfully use Pinterest to grow a loyal readership
  • How to engage in meaningful conversations on Twitter, Instagram and Facebook
  • How to get started with Facebook Ads
  • The scheduling tools that will save you time and increase audience engagement
  • How to use Instagram to work with brands and make the most of Stories and Analytics

The HBC site and newsletter alone is one of the most helpful resources I've encountered when it comes to health and wellness blogging. Signing up for the Academy was a no brainer because of that.

Evgenia, Koula Wellness.com


Not sure what your brand identity actually is?

Our module on 'branding and design' focuses on a series of workshops (+ workbooks, a bonus sheet and a colour palette sheet) focuses on how you can easily create a cohesive brand for your blog, working on both the brand content (including mission statement and your blog personality), and the visual aspect of branding your blog.

You will learn methods and tips on how to find and develop your own individual style through themes, layout and colours.

Choosing a designer to work with on your next creative project can be a scary task, this is why we included a handy bonus sheet about effectively working with them, and how to use these resources with a graphic designer.

I really enjoyed being part of the MBA. It's so useful to get feedback on what we've done - it's reassuring to know your on the right lines or to get suggestions on how to improve.


Also included the following workshops

  • Join our guestblogging challenge and learn how to be featured in other blogs and websites to maximise your exposure
  • Learn how to find your ideal readers and create a clear mission statement for your blog
  • Create your first course and share meaningful information with your potential students
  • Apply simple social media tips from the experts and learn how to monetise your blog through your network

We have interviews with successful industry figures who give advice on sustainable ways to create awareness of your blog and your products so that you build lasting relationships within an online community.

The library is for you if...

  • You've seen other bloggers successfully launching ebooks and courses via Instagram and their newsletters, and you do not know where to start
  • You have a great idea for an online service but do not know where to start
  • You heard about passive income (aka making money in your sleep), and you are ready to give it a go
  • You've seen other bloggers working with brands and promoting amazing products
  • You hear people talking about media kits all the time, just wishing somebody would do it for you.
  • You always have one eye out for the latest trends and are excited to share them with your audience
  • You know the importance of newsletters, but are not sure how to get started.
  • You want to learn how to create a sparkling product that WOWs your readers

The library is not for you if...

  • You are not interested in making money out of your passion
  • You do not want to create a constant stream of income out of your expertise
  • You are not willing to create an evergreen system to promote your products
  • You are not interested in making money with your writing
  • You do not want to understand how you can send automated newsletters to grow your subscribers list
  • You are not interested in charging brands and agencies for the value you are providing
  • You are not willing to engage constantly with your readers and provide them with the best content

Get started now!

Following a step-by-step guide, you will learn how to master the basic settings of Google Analytics.

This workshop will also explain the most useful data to track on your blog, such as website visits, returning visitors, and the posts that are most popular with your readers. This is a very handy tool in working out what keeps your readers coming back for more, as well as being able to show brands and collaborators your worth as an influencer.

You will also receive a Newsletter Toolkit, including subject line hacks and examples, introduction to lead magnets - and how they can help you increase your subscriber conversion by 90%, as well as automations and welcome emails.

Lead magnets explained

  • Lead magnet templates to easily create your own workbooks / ebooks
  • Lead magnet resources
  • Lead magnet ideas and examples
  • Thank you pages and Welcome emails analysed for you

This is followed by a guide on the basics of how to use Mailchimp to send out regular emails to your readers.

You will become a Newsletter wizard in no time thanks to our in-depth workbooks and workshops.

We explain how affiliate marketing works and how to agree on a mutually beneficial deal. You will learn the importance of creating sponsored content that is meaningful and valuable to both your readers, your blog and the brand.

As well as including extensive workshops on how to create a killer about page and make people fall in love with you, how to stand out from other bloggers, and guidance on targeting your ideal reader, this course contains inspirational interviews with bloggers and health enthusiasts who have turned their passion into a career and created popular, successful blogs.

From an interview with the founder of a digital Paleo magazine, to video case studies with healthy living, lifestyle and wellbeing gurus, these inspirational bloggers give you the low down on their personal blogging journeys.

They share with you how they first began their blogs and the content they wrote, how they created more exposure for themselves, collaborated with bloggers and brands, and eventually progressed to making it a career path.

Frequently Asked Questions

How long do I have access to the course?
This will depend on the plan you decided to purchase. After enrolling for one happy payment, you'll get unlimited access to this course for as long as you like - across any and all devices you own. If you decide to pay a monthly subscription, deleting the subscription will result in you losing access to the MBA library.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us within the first 14 days FROM THE DATE OF PURCHASE and we will give you a full refund.
How can I access live Q&As and interviews.?
You'll be reminded to head to the MBA to access the exclusive link for the live Q&A and you'll be able to comment with questions you'd like to ask.
How often will I receive emails?
We'll be sending you course spotlights every fortnight to keep you accountable. For daily support and ideas, you can simply access our free support group on our platform.