The Content MBA is a self-contained library designed to give you all the tools and expertise you need to take your content to the next level.
With over 150 videos, checklists and worksheets, this library covers all topics around content creation, working with brands and launching your own products.
Whether you are an audio learner, or you prefer to do interactive exercises, the MBA has got just what you need.
"Joining the HBC Academy has been one of the best decisions I have made. The topics are all so relevant, well-presented and full of great suggestions. I absolutely love the networking too. For me, it feels so real, being part of this amazing community where networking happens from home."
- Katerina, the Mediterranean Dietician
Well, we are realists and we know what a busy bee you are.
Rome wasn't built in a day, and neither are great brands.
This is why we condensed all our knowledge into simple, actionable lessons that - wait for this - you can access at any time. Forever.
I have loved being a part of the Health Bloggers Academy. I highly recommend it to anyone who is starting out as a blogger or a social media influencer. Its got all the hacks, strategic tips you need to enhance your digital presence and take your blog and feed to the next level.
Jia from Wandering for Wellness
Don't worry, we've thought of that too!
This course explains the key aspects you need to take into account when you start working with brands and pricing yourself.
This course will shed light on how to use Google Analytics to your advantage, how to pitch yourself to brands, what to do if you are asked to negotiate prices, and how to design and send out a newsletter using a few selected platforms, depending on your expertise.
Are you overwhelmed or stressed out by social media? If so, take a deep breath.
The more you practice posting consistently on social media, the more routine it gets and the faster it goes. Together we'll talk about implementing your social accounts, creating a social media calendar and start tracking your progress.
By having (and growing) your online presence, you’re opening your blog up to new clients, collaboration opportunities and media attention.
Learn how to Harness the Power of Social Media including...
The HBC site and newsletter alone is one of the most helpful resources I've encountered when it comes to health and wellness blogging. Signing up for the Academy was a no brainer because of that.
Evgenia, Koula Wellness.com
Our module on 'branding and design' focuses on a series of workshops (+ workbooks, a bonus sheet and a colour palette sheet) focuses on how you can easily create a cohesive brand for your blog, working on both the brand content (including mission statement and your blog personality), and the visual aspect of branding your blog.
You will learn methods and tips on how to find and develop your own individual style through themes, layout and colours.
Choosing a designer to work with on your next creative project can be a scary task, this is why we included a handy bonus sheet about effectively working with them, and how to use these resources with a graphic designer.
I really enjoyed being part of the MBA. It's so useful to get feedback on what we've done - it's reassuring to know your on the right lines or to get suggestions on how to improve.
We have interviews with successful industry figures who give advice on sustainable ways to create awareness of your blog and your products so that you build lasting relationships within an online community.
Following a step-by-step guide, you will learn how to master the basic settings of Google Analytics.
This workshop will also explain the most useful data to track on your blog, such as website visits, returning visitors, and the posts that are most popular with your readers. This is a very handy tool in working out what keeps your readers coming back for more, as well as being able to show brands and collaborators your worth as an influencer.
You will also receive a Newsletter Toolkit, including subject line hacks and examples, introduction to lead magnets - and how they can help you increase your subscriber conversion by 90%, as well as automations and welcome emails.
This is followed by a guide on the basics of how to use Mailchimp to send out regular emails to your readers.
We explain how affiliate marketing works and how to agree on a mutually beneficial deal. You will learn the importance of creating sponsored content that is meaningful and valuable to both your readers, your blog and the brand.
As well as including extensive workshops on how to create a killer about page and make people fall in love with you, how to stand out from other bloggers, and guidance on targeting your ideal reader, this course contains inspirational interviews with bloggers and health enthusiasts who have turned their passion into a career and created popular, successful blogs.
They share with you how they first began their blogs and the content they wrote, how they created more exposure for themselves, collaborated with bloggers and brands, and eventually progressed to making it a career path.