Blogging Basics

This is the bread and butter of blogging: build your blog and brand from scratch.

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Do you want to start your blog, generate consistent and high-quality content, improve your writing skills, spice up your brand and start from absolute zero?

You're in the right place.

Learn how to master the basics of blogging; from getting the most out of Wordpress and making your blog user-friendly, to understanding and installing plug-ins like Co-schedule and Disqus. By using simple tools like these, your blog will improve significantly in a short amount of time.

This course will teach you how to expand your blog, track your growth and effectively manage your time so that you can take your blog to the next level.

Whether you’re new to blogging, or you simply want to check that you are doing everything you possibly can to maximise the success of your blog, this course is for you.

As well as including extensive workshops on how to create a killer about page and make people fall in love with you, how to stand out from other bloggers, and guidance on targeting your ideal reader, this course contains inspirational interviews with bloggers and health enthusiasts who have turned their passion into a career and created popular, successful blogs.

In addition to learning the basics about blogging and getting inspired to turn your dream job into a reality, you’ll learn the important basics on how to use Search Engine Optimisation and the tools necessary to maximise your presence on Google. Tutorials vary in length from 5 to 25 minutes so you can easily fit them in around your everyday life.

In this course, you will learn:

  • What your blog's weaknesses are, how to overcome them
  • How to master Wordpress in an hour or less
  • How to use scheduling software that will save you time and effort
  • How to write a killer About Page
  • How to master SEO and improve your Google rankings
  • What your branding, fonts and colours say about you


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Available in days
days after you enroll


Not sure what your brand identity actually is?

Our module on 'branding and design' focuses on a series of workshops (+ workbooks, a bonus sheet and a colour palette sheet) focuses on how you can easily create a cohesive brand for your blog, working on both the brand content (including mission statement and your blog personality), and the visual aspect of branding your blog.

You will learn methods and tips on how to find and develop your own individual style through themes, layout and colours.

Choosing a designer to work with on your next creative project can be a scary task, this is why we included a handy bonus sheet about effectively working with them, and how to use these resources with a graphic designer.

The HBC site and newsletter alone is one of the most helpful resources I've encountered when it comes to health and wellness blogging. Signing up for the Academy was a no brainer because of that.

Evgenia, Koula


Bonus Workshops: Guest-blogging and Ideal Reader

Guestblogging Challenge: seven days to reach out to the masses and double your traffic.

This workshop is your handy companion, outlining the most important steps to follow when looking to guest-blog on a different website. Whether you are looking for bloggers or to be published on big publications, this challenge covers every single step of the way.

You will learn the importance of crafting a great email pitch and do your research to make the most of your writing.

With the guestblogging challenge you'll be able to:

  • Learn how to approach the most appropriate bloggers and websites
  • Build a database of names, contacts and (most importantly) relationships
  • Create a pitch email that gets a response
  • Get your first guestpost flying in the interwebs

The Ideal Reader: How to find 'the One'

Let's be honest: you want to know who you’re talking to whenever you sit down to write, take snap or create a recipe for your your blog. We want you to have a grasp on who you’re talking to in order to spread your message.

With the Ideal Reader workshop you'll be able to:

  • Attract people who'll be coming back and become recurring readers
  • Get your readers to take action, including better conversions when selling a product
  • Become more appealing to partners looking to work with you

Bonus Challenge: Zero to Hero Blog

Courses Included with Purchase

Zero to Hero - 7 Day Challenge
Seven Days to Set Up your Blog
HBC Core Course

Original Price: $7


Interviews with blogging experts who explain how to create a brand for your blog.

As well as including extensive workshops on how to create a killer about page and make people fall in love with you, how to stand out from other bloggers, and guidance on targeting your ideal reader, this course contains inspirational interviews with bloggers and health enthusiasts who have turned their passion into a career and created popular, successful blogs.

From an interview with the founder of a digital Paleo magazine, to video case studies with healthy living, lifestyle and wellbeing gurus, these inspirational bloggers give you the low down on their personal blogging journeys.

They share with you how they first began their blogs and the content they wrote, how they created more exposure for themselves, collaborated with bloggers and brands, and eventually progressed to making it a career path.

Done for you: Blog Mood-board

When trying to convey a design idea, moods, feelings and fluffy stuff like that are hard to communicate. So professional designers will often use mood boards: a collection of textures, images and text related to a design theme as a reference point.

A blog mood-board is exactly the same, but this time we do it for you by completing a form. You'll also get a PSD file to create your own.

This course is for you if...

  • You need guidance with basics such as choose your blog's platform, find the best plugins and social media integration
  • You are looking to upgrade your writing to start earning money through your blog thanks to sponsored content and products
  • You know the importance of SEO, but you are not sure how to make your content viral
  • You want to create a blog business plan and set meaningful goals

This course is not for you if...

  • You are not interested in making money with your writing
  • You are not looking to maximise your content calendar in half of the time
  • You are not interested in charging brands and agencies for the value you are providing
  • You are not willing to engage constantly with your readers and provide them with the best content

Get started now!


Access to the HBC platform


Don't forget to join our Courses Support forum. This forum includes daily updates and new exciting tools for your blog, as well as fun exercises.

With frequent chat prompts and a 24/7 place to post questions, you'll be able to interact with other bloggers and chat with our team. We are here to answer any question you may have.

Price shown in $ USD

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.