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Getting Started with Influencer Marketing

Everything you need to know to start working with influencers effectively

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An influencer is anyone who has an engaged audience in your field. They may be a blogger, YouTuber, Instagrammer, or perhaps they have a presence on Facebook, Twitter or Snapchat. Their audience respects them—looks up to them—listens to what they have to say. If you can get one (or more) of these influencers talking about you and your business, it’s like borrowing their following, and it can be a huge boost to your business.

Discover the case for authentic influence and learn how to establish and execute a successful influencer marketing program.

Their audience respects them—looks up to them—listens to what they have to say. If you can get one of these influencers talking about you and your business, it’s like borrowing their following, and it can be a huge boost to your business.

We are on a mission to educate and impart our knowledge of Influencer Marketing to brands, empowering them to launch their own campaigns.

We’ll also be discussing emerging trends in the industry and WHY influencer marketing is here to stay.

Influencer marketing, which is the best marketing method for a socially active, globalised, and digitalised generation, is now one of the most preferred advertising methods by many brands.


Learn from..


Head of the Academy
Head of the Academy

With over seven years experience in the PR & marketing industry, Fab founded the HBC as she saw a gap in the market that needed to be filled. Fab is a natural when it comes to bringing people together, as well as a fancy wordsmith and a neat freak, as you can clearly see in the HBC magazine.


Influencer Marketing is for:

  • PR professionals looking to integrate influencer marketing into their services
  • Small business owners wanting to create meaningful marketing relationships on a small budget
  • Marketing managers looking to setup their very own network of ambassadors
  • Businesses or brands wanting to optimise their existing network of influencers

After this course, you’ll walk away with the tools to build your influencer network, engage your influencers effectively, and measure ROI.

With hands-on worksheets and case studies from the field, you’ll be set to scale for the long haul.

Learn from our very own brands & bloggers networking events, brand awareness campaign case studies and press events reports to discover how to harness influencer marketing once and for all.

 

"The Health Bloggers Community have been an amazing help for lovesuperfoodtea. It encompasses everything our brand stands for, good health and good vibes. It is an amazing community for the wellness industry and it was instrumental in helping us launch #iloveyousoMATCHA campaign. Can’t wait to work with you again."

- Love Superfoods Tea

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"Working with the HBC has been awesome. They have been professional yet very friendly from the start. It is reassuring to have their wealth of experience and skills on hand to guide us.

They provide a personal touch which is very much appreciated in business. I cannot thank them enough for all their encouragement and support. The HBC rocks and I highly recommend getting involved with them!"

- Whey Ahead

This course covers an introduction to Influencer marketing and where it sits within your marketing strategy.

We will look at the different types of influencers and how to deliver your marketing goals via this medium. We will conclude with how to measure your influencer campaign’s success.

Through this course you will..

  • Perfect your listening skills and capture the hearts of your influencers.
  • Uncover the right moments to connect. Inspire them to remember you, no matter where you are in the world.
  • Engage with confidence to earn trust and build a relationship.
  • Understand crucial factors of influencers’ research
  • Create an onboarding strategy that keeps influencers engaged
  • Learn how to understand and interpret key statistics and analytics
  • Create an ambassador program that produces effective results
  • Learn how to monitor the impact and success of your campaigns
 

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" It was amazing to be able to network, share our messaging and build connections for future collaborations with like-minded, health-conscious bloggers. The bloggers give so much back, providing feedback and ideas to help your brand move forward – it’s an amazing community"

- TOTM Organics

Rather than paying a celebrity to post a photo and hope for the best, brands today must realise that everything is media – and according to Steve Ellis, CEO of WHOSAY, “influence is media and everything about influence should be measured like media.”

Unlike traditional media, influence marketing can break through a cluttered influencer marketplace by paying attention to six distinct phases: setting campaign objectives, targeting audiences, casting influencers, building the creative, distributing at scale – and measuring results.

In this course we'll touch on all of these points, getting you ready to refine your next campaign.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will give you a full refund.