Before collaborating with brands, it’s important to establish your worth as a blogger: are you going to charge brands for working with you or are you going to do it for free?
This course will guide you by showing techniques on how to work out how much you should charge based on the services you offer, your blog size and your monthly reach - thanks to a full pricing chart, complete with handy examples.
By the end of this course, you will be starting to charge brands for sponsored content, and have a sparkling media kit that potential collaborators will not be able to say no to.
This course will shed light on how to use Google Analytics to your advantage, how to pitch yourself to brands, what to do if you are asked to negotiate prices, and how to design and send out a newsletter using a few selected platforms, depending on your expertise.
Following a step-by-step guide, you will learn how to master the basic settings of Google Analytics.
This workshop will also explain the most useful data to track on your blog, such as website visits, returning visitors, and the posts that are most popular with your readers. This is a very handy tool in working out what keeps your readers coming back for more, as well as being able to show brands and collaborators your worth as an influencer.
You will also receive a Newsletter Toolkit, including subject line hacks and examples, introduction to lead magnets - and how they can help you increase your subscriber conversion by 90%, as well as automations and welcome emails.
This is followed by a guide on the basics of how to use Mailchimp to send out regular emails to your readers.
We explain how affiliate marketing works and how to agree on a mutually beneficial deal. You will learn the importance of creating sponsored content that is meaningful and valuable to both your readers, your blog and the brand.
Do media kits still feel too daunting for you? With this course you get the chance to receive a personalised media kit straight to your inbox. By purchasing the course, you'll be able to access a special form through which we'll ask you all the questions needed to create your first media kit.
You'll then receive the finished PDF version of your media kit straight to your inbox in just a few days - how cool is that?
We also include a fully editable, Photoshop (.PSD) media kit template that's great for both up-and-coming and seasoned bloggers. With this template, you will be able to easily update the type and color palette to match your brand (or keep it as-is!) and add your own images.
You know how important it is to protect yourself and your blog, by making sure you have a clear idea of the collaboration you will be embarking. Our Word template helps you with create your first agreement between you and your favourite brands.